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What is SEO and Why You Should Care
SEO is the hot new buzzword in marketing. Standing for ‘Search Engine Optimization’, the practice is a branch of inbound marketing encompassing a range of techniques designed to increase visibility in organic (non-paid) searches. The techniques of SEO cover dozens of topics both in the technical and creative aspects of marketing by searches, but the ethos can be boiled down to a single sentence: digital marketing based on understanding how search engines work, and how people use them.
When creating content that you want people to find, it is vital to understand both how search engines and people understand information on the internet. Search engines don’t perceive meaning like humans do, instead using algorithms to find matches, spot patterns, and leverage popularity to bring searchers a list of pages they are likely to want. To get on this list of results, an SEO marketer can use research high-traffic, low-competition keywords and phrases, then incorporate them into the text, headers (html), picture alt-text, custom URL, and page description.
[bctt tweet=”When creating content that you want people to find, it is vital to understand both how search engines and people understand information on the internet. #seo “]
SEO optimization also focusses on human behavior and search tendencies. Today, 3.5% of search queries are four words of longer. This means potential clients are asking more direct, specific questions, and content creators need to know what those question are and how to answer them. People are also becoming more internet savvy, and less trusting of pay-per-click advertising. In fact, studies have shown that searchers are more drawn to high-ranking organic searches than targeted ads. The benefits of SEO are more pronounced than ever in the digital marketplace, and becoming a thought leader in your field with powerful SEO optimized content is one of the best ways to increase your visibility and drive conversions.
The vast majority of web traffic goes through a search engine, so understanding and marketing through search engines with SEO-optimized content is the obvious best practice. Not only do potential clients trust organic searches more, but you will also save money. Creating attractive, engaging content and crafting a good campaign is hard work, but SEO marketing pays dividends in efficiency. Not only does your business save money buy avoiding pay-per-click frameworks, but you also lay out a long-term pathway for the people you want to find you. Additionally, optimized content can easily be tweaked and reposted to account for changing search trends. Utilizing the powerful tools of SEO optimization is simply the best way to gain visibility in searches and drive conversions.
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Why You Should Hire an Expert
One of the amazing things about SEO is that it is available to anyone. With fantastic resources online and easy-to-use platforms, anyone with the time and patience can become an SEO master. All it really takes is a computer and the knowledge and skills to drive search results. However, this is far more difficult than it sounds. It takes practice and experience to become truly powerful as an SEO marketer, and the resource input to train your marketing team in all the nuances of SEO optimization is probably not worth it.
That is why it is in your interest to hire a firm specializing in SEO services. Experts in SEO can work with your marketing team in any level of campaign complexity to provide you with the best ROI. They can also help run intensive restructuring with more advanced techniques such as pillar page creation, website audits, and page speed tests. While they can be costly, their knowledge of algorithms and search trends will allow your company to create content that effectively targets your desired leads, and yields returns for long after the initial campaign.
[bctt tweet=”Experts in #SEO can work with your marketing team in any level of campaign complexity to provide you with the best ROI.”]
Hiring SEO service specialists can also benefit your business if you work in a very specific niche. B2B companies, sharing-economy services, and medical technology retailers will all have different SEO needs, and training a marketing team in the general concepts of search engine marketing might end up being a waste of precious resources. A targeted firm will be able to provide highly custom campaigns that will meet your goals, and can often even connect you with talented content creators to help fill out your campaign.
But although the benefits of hiring a professional SEO services firm are distinct, it’s important to ensure the right structures are in place for your company to see success. If you want your SEO campaign to be successful, internal resources already need to be dedicated to SEO and data analysis. You also need investment in other marketing channels to get a well-rounded campaign. Finally, you need to be looking at long-term goals and returns. SEO is a strategy for creating strong gains over time and building a name for your company in the minds of your current and future clients. When your business is looking the next step in powerful inbound marketing techniques, find an SEO agency to ensure your campaign is done right.<!– 1533550757550 –>
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